Available for new opportunities

Ethan Hernandez

Marketing Operations AI Systems Architect Growth Ops Manager

I build structured growth systems at the intersection of marketing operations and AI. From CRM architecture to modular automation tools, I design workflows that reduce friction, protect data integrity, and accelerate execution — translating messy, manual processes into scalable infrastructure.

2
Systems Built End-to-End
~80%
Campaign Time Reduced
34
Field Intake Schema
7
Role-Scoped Interfaces
5+
Automations Deployed
Scroll
About Me

Systems thinker.
Revenue builder.

I build structured growth systems at the intersection of marketing operations and AI. From CRM architecture to modular automation tools, I design workflows that reduce friction, protect data integrity, and accelerate execution.

I specialize in translating messy, manual processes into scalable infrastructure that enables revenue teams to move faster with confidence — without adding headcount.

Based in Texas, USA
Bilingual — English & Spanish
Focused in RevOps & Marketing Automation
Open to full-time, contract & consulting roles
Core Philosophy
"The best system is the one that doesn't require the team to think about it."
Featured Work

What I've built.

End-to-end systems built from scratch — not configured from templates.

Coming Soon
CRM · Interactive Demo

Seller Inquiry CRM

A live, interactive walkthrough of the Airtable-based CRM — intake schema, deduplication engine, role-based interfaces, and automation logic. Experience the system as each role sees it.

AirtableIntake PipelineDeduplicationAutomation
Coming Soon
Automation · Interactive Demo

Modular Email Builder

A live demo of the Google Apps Script email generation system — drag-to-reorder modules, URL-driven auto-fill, key-based asset resolution, and one-click ESP deployment.

Google Apps ScriptHTML GenerationConstant ContactAuto-fill Engine
Capabilities

Tools & Skills

🗄️
Systems & Data
  • Airtable — schema, automations, interfaces
  • CRM architecture & lifecycle design
  • Data normalization & deduplication
  • Contact segmentation modeling
  • Pipeline & intake workflow design
  • Attribution tracking
  • Status-driven workflow automation
  • Business process mapping
⚙️
Automation & Dev
  • Google Apps Script (custom web apps)
  • HTML — email-safe generation
  • CSS — email layout styling
  • JavaScript (vanilla)
  • Modular template architecture
  • Auto-fill / metadata scraping logic
  • Trigger-based automation logic
  • SMS workflow integration (DialMyCalls)
📣
Marketing & Growth Ops
  • Constant Contact
  • Campaign structuring & production
  • Modular content frameworks
  • Asset registry design
  • QA workflow compression
  • Campaign velocity optimization
  • Lead-to-approval pipeline design
  • Email brand governance
🤖
AI & Productivity
  • AI-assisted workflow development
  • Airtable AI integration
  • Prompt engineering (Claude / ChatGPT)
  • AI-powered data querying
  • AI system integration thinking
🏗️
Operations & Leadership
  • Cross-functional coordination
  • Role-based interface design
  • Training & onboarding systems
  • Documentation & SOP creation
  • Systems scalability planning
  • Revenue operations thinking
  • Process standardization
🛠️
General & Tools
  • MacOS & Google Workspace
  • Zapier
  • Business communication
  • Bilingual — English / Spanish
Get In Touch

Let's build
something.

I'm open to full-time roles, contract work, and consulting in revenue operations, marketing automation, and AI systems. If you're building something that needs real infrastructure behind it — let's talk.